People spend 11 hours a day using (and being trained / persuaded by) tech that is pushing its interests, usually adverse to our own. Most people’s leading complaints about their life are related to self-destructive behaviors they’ve been trained and persuaded into - from chronic sleep deprivation to unhealthy eating and bad financial habits. The clear and obvious answer is, people need to start paying for tech that suggests and persuades and trains them toward the goals and outcomes they choose and value. However, nobody has figured out the business model for this, when it’s so easy to keep using the “free” ad driven tech that dominates today.